CRM & Member Management

Product Suite

CRM & Member Management

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CRM & Member Management

Member Connect & Activity Management

Customer information is invaluable in the new digital economy and is an invaluable asset for any retail operation.

The CRM interface of Paytm m’Loyal™ is designed specifically for brand managers in your organization.

Manage store accounts

Manage store
accounts

Manage loyalty members database

Manage loyalty member’s
database

Generate reports

Generate
reports

Schedule advertising &
promotional campaigns to
loyalty & external database

Schedule coupon
campaigns to loyalty &
external database

Manage store accounts

Manage store
accounts

Manage loyalty members database

Manage loyalty member’s
database

Generate reports

Generate
reports

Schedule advertising &
promotional campaigns to
loyalty & external database

Schedule coupon
campaigns to loyalty &
external database

Its time to move from analyzing number of bills to analyzing your customer behavior. A favorable change in customer behavior, frequency of visit will impact your bill size positively. Paytm m’Loyal™ helps you capture vital customer data and invaluable trends to align your business and marketing campaigns to suit the needs of your consumer.

A strong CRM allows you to dynamically change parameters, capture information and slice / dice to create valuable insights.

Analyzing, customer purchase pattern, store performance, frequency of purchase allows you to create marketing campaigns that are targeted and result oriented. The ROI of a targeted campaign can go as high as 40%. Instant couponing or gratification to the customer at the Point of Sales based on his previous purchase history can help enhance your average bill value over a period of time.

Key Features

Customer Lifecycle Management

Customer lifecycle
management

Triggering Loyalty

Triggering
loyalty

Triggering Frequency

Triggering
frequency

Purchase & Events

Purchase &
events