Customer Loyalty Program, Customer Loyalty Program Solution, Reward Program, Reward Program Software, Loyalty Program Software, Loyalty Program Platform, Reward Program Software

Deliver personalised loyalty
experiences & drive business growth

Paytm unleashes the next gen version of the most comprehensive Omni Channel Loyalty, Rewards & Marketing Platform
to unlock growth & build AI driven relationships for customers, influencers & partners across brands & enterprises.

Technology & solution integration partners

Create a 3600 customer
view with Paytm m’LoyalTM

Host your loyalty program on Paytm app and stay consumer-ready with
data-driven artificial intelligence-powered technology.




Drive repeat

operating cost

business efficiency




Drive repeat

operating cost

business efficiency

Omni channel

  • Dice / slice your customers based on various parameters.
  • Drive targeted SMS / Email / Social Media Campaigns/ Mobile Couponing Campaigns to the right set of customers.
  • Schedule analytics based weekly, proactive and reactive campaigns.
  • Track campaign ROI in real time.

Create your own Omni-Channel Loyalty Program

  • Create your own omni-channel brand loyalty program instantly and go live across all stores
  • Configure any kind of loyalty program – points based, frequency based, discount based, multi-tier, item based and more..
  • Configure and integrate with your POS, Social media, Website, Ecommerce and mobile
  • Structure your Redemption parameters and offers
  • Connect with complimentary brands for Cross Promotion

One platform is all you need

The ten infrastructure of Paytm m’Loyal TM

  • Customer Acquisition Infrastructure
  • Loyalty & Schemes Engine
  • Campaign Manager and ROI Tracker
  • Real Time Data Analytics Engine
  • Consumer Mobile App
  • Loyalty Rewards Store
  • POS / Web / Social / Mobile Connect
  • Loyalty Branding & Marketing
  • CRM & Member Management
  • Member Portal

Business Essentials

For loyalty needs across Consumers, Influencers, Channel & Trade Partners.

Unified enterprise channel loyalty & rewards platform

  • Create unified view of dealer and channel partners
  • Real time LAST MILE gratification via Paytm wallet/UPI/Bank Transfer/E-Gift Vouchers
  • Reduced operational cost & time to market with secure, simple & rapid Paytm mini apps
  • Secure enrollment & validation
  • Analytical driven campaign management for higher ROI

Read More

Large Enterprise – Influencer Loyalty

  • User mobile app (Android/iOS)
  • Secure & scalable programs
  • Data analytics, campaign ROI & redemption trends
  • Simplified user experience resulting in high engagement level

Read More

Loyalty shops

  • Social commerce platform for small sellers
  • Setup most frequently shopped items for cart
  • Allows sellers to self-setup shopping cart, sell in their network and earn commission too
  • One to one personalized shopping experience
  • Seamlessly sell on social channels

Go contactless.
Save paper. Ensure safety.

  • Send digital invoice to customers
  • All billing elements plus GST
  • Integrated with POS
  • Accept contactless payment

Rewards marketplace for loyalty members

  • Rewards
  • Gift vouchers
  • Points + cash
  • App
  • Social rewards integration
  • Coupons
  • Brand’s micro rewards store
  • Consumer insights
  • Portal

Fine dine restaurant table reservation app

  • Online table reservation
  • Walk-in reservation
  • Real time analytics
  • Customer instant gratification
  • Queue management
  • Communication work flow engine
  • Loyalty point integration

Mall loyalty & tenant revshare management platform

  • Brand POS integration
  • Daily bill wise reporting
  • Mall invoicing automation
  • Tenant/ category insights engine
  • Mall loyalty & rewards platform
  • Revenue share management
  • Footfall insights
  • Mall retailer relationship management
  • Communication & alert management

Loyalty, Analytics & Rewards platform

  • Secondary/ tertiary channel management
  • Hierarchy & incentive management
  • Analytics engine
  • Third party rewards
  • Dealer/ retailer rewards
  • App based field data capture
  • Paytm cash gratification
  • Booster incentive communication engine

m’LoyalTM Bots

  • Automate ordering process with Bots
  • Customize your order workflow
  • APIs available
  • Integrate with your existing system
  • Loyalty support
  • Integrated payment gateway

Social sales channel platform

  • Reseller platform for brands and manufacturers
  • Integrated multi level marketing commission based system for resellers based on their monthly sale
  • Enable channel sales – Enable your retailers to place contactless order with your dealers/ direct line
  • Create reseller network anywhere
  • Enable resellers to choose products they can sell & promote in their network
  • Integrated social platform enabling selling on popular channels like WhatsApp, Insta, Facebook, etc.


  • E-commerce enabled store
  • DIY store setup with category & item listing
  • Promotion & campaigns management
  • Responsive & customizable as per the theme
  • Create offers & schemes
  • Integrated payment & loyalty

m’LoyalTM NPS

  • Globally, business efficiency is measured by their Net Promoter Score (NPS)
  • Customers can open link to rate their experience and share feedback
  • Rule driven transaction triggers
  • Feedback capture channels
    • SMS
    • Email
    • Bot

Loyalty pays! Give your customers the convenience to pay with points.

Consumers need more and need it quickly. Mobile is changing the way a consumer interacts with his/ her favourite brand. Paytm m’Loyal™ launches its latest innovation in the mobile loyalty space. Customers can now use their mobile phone to earn and burn points without using cash. Collect points anywhere and burn them any time by simply pointing your mobile phone to a QR code or by simply shaking your phone at the POS counter. Paytm m’Loyal™ cashless ecosystem is easy to configure, simple to deploy and opens up a plethora of opportunities to enhance the brand – consumer interaction. No more plastic cards, now you will have more cash in your pockets. If you have points, flaunt them, use them to make cashless transactions at the POS and walk off with your goodies and more extra points. Integrated with your POS and loyalty program, m’Loyal™ cashless mobile loyalty allows you to recognize customers, earn and reward them with their privileges in real time, all while doing a transaction at the store. The ease of payment makes the consumer shop more, helps increase frequency of purchase and drives up customer satisfaction index tremendously.

390+ brands 144 million
loyalty consumers
2 billion dollar+ transactions

  • POS-Ecom/multi channel integration
  • Responsive member website
  • Configurable business rules
  • Real time data integration & ROI tracking
  • Personalized branded consumer app

See how it works

Awards & Recognitions

Innovation in Mobile
app for Enterprises

Aegis Graham


Indira International

Best Customer

Customer Loyalty

Top 25 Big

CIO Outlook Asia

in Loyalty

AIMIA Loyalty

Best CRM

India Retail

Amity Global


Best Loyalty
Solution Award

Star Retailer

Popular loyalty and reward
programs live on Paytm m’LoyalTM

Some popular programs

Success stories

Orchid Hotels

Mr. Vishal Kamat
Director, The Orchid Hotel

MobiQuest has helped us to have an insight and optimum utilization of our existing vast database .

The Orchid is the pioneer of ecotel hotels in India , successfully serving guests since two decades.

Read more

Numero Uno

Mr. Pankaj Saini
Marketing Head

With over 200 stores across India, we have been strategically defining, bifurcating & targeting customers on basis of various parameters for overall growth of the organization.

This has resulted in increase in repeat customer% ie 67% and attaining highest Average Billing value till date.

Read more

Mohanlal Sons

Mr. Mayank Mohan


It has been a fruitful association with Mobiquest Technologies and we have partnered with them since 5 years.

Having a Loyalty program is a necessity in today’s competitive scenario, but what’s more important is a trusted loyalty partner who helps the business to diversify.

Read more

Kalpana sarees

Saurab Manglani

Marketing Lead

Sixty Five percent of our customers are loyal customers and managing their experience with us is the most important function at Kalpana.

Our loyalty partner Mobiquest helps us to achieve that on a daily basis. Besides, maintaining the loyalty points tally, their team helps us in structuring & executing

Read more

Red Chief

Mr. Raman

VP, India Retail Business

We have the complete analysis of our customers’ right from their first transaction and their life cycle

which has helped us in setting a benchmark across various areas.

Inc.5 Shoes

Mr Amin Virji

Support is quite strong, thanks to live ticketing and support mechanism from the entire team!.

Club.5 has really emerged and taken off in the last 3 years. Customers look forward to reward points!

Read more

Demo Request